W2D Branding – Case Study
Case Study: W2D Branding
W2D Studio is a respected architecture and design firm based in Hanoi, known for its refined sensibilities and thoughtful approach to space. When they approached us, they were seeking more than just a logo. They needed a visual identity that captured their taste, conveyed confidence, and communicated the same sense of structure and timelessness found in their architectural work.
Our collaboration resulted in a custom serif wordmark and an original typeface tailored to support the Vietnamese language. Every element was built with clarity, balance, and purpose in mind.
About the Project
- W2D Studio
- Full Re-Branding of an Established well respected Brand. Full Website Development and Social Media Management
Objectives
- Establish a timeless brand identity that reflects the firm’s experience, sophistication, and design integrity.
- Create a custom logo that uses typography to express structure, balance, and luxury without relying on trends or visual clichés.
- Design a bespoke serif typeface with full Vietnamese language support to ensure brand consistency across all communications.
- Develop a flexible visual system that works across digital, print, architectural plans, and signage.
- Build a modern, elegant website to showcase the studio’s portfolio, philosophy, and team with a user-friendly experience.
- Create a comprehensive social media strategy to increase visibility, position W2D Studio as a thought leader, and attract high-value architectural and design clients.
- Ensure cohesive brand execution across all platforms and collateral, from stationery and signage to digital content and social posts.
What We Produced
- Brand Identity Design
- Custom Typeface Design
- Website Design and Development
- Social Media Strategy & Execution
- Brand Application & Mockups
Approach & Execution
Logo Design: Precision Through Typography
Instead of relying on icons or graphic marks, we focused entirely on typography as the visual voice of the brand. The final logo is a custom serif wordmark designed to feel strong, elegant, and quietly authoritative.
Typographic Harmony
To achieve a unified composition, we adjusted the letterforms so that the capital letters and the number in "W2D" match the height of the lowercase letters in "studio." This alignment creates a cohesive visual rhythm and reinforces the studio’s commitment to balance and proportion in their own design practice.
Consistent Letterspacing
The space between each letter was carefully considered to establish a calm, measured tone. Like W2D’s architectural work, the logo avoids unnecessary flair in favor of subtle consistency. The result is a mark that feels confident and controlled, with each letter working in harmony with the next.
The Dot and the Period
One of the most unique features of the logo lies in the relationship between the dot on the letter “i” and the period at the end. These two points align perfectly along a 45-degree diagonal, a small but intentional detail that speaks to the studio’s precision and eye for symmetry.
More importantly, the period isn’t just typographic punctuation. It’s a full stop with meaning. It marks W2D Studio as a definitive name in the industry, confident in its identity and direction. The name doesn’t just represent the firm — it asserts who they are.
Custom Typeface Development
Beyond the logo, we worked with W2D Studio to develop a complete serif typeface. This typeface was created from scratch and includes full support for the Vietnamese language, giving the studio a cohesive voice across every medium and every message.
Each glyph was carefully constructed to reflect the same sense of proportion and elegance found in the wordmark. Accents and diacritics required for Vietnamese were treated not as afterthoughts, but as essential parts of the system. The typeface includes multiple weights and is suitable for both large architectural applications and smaller digital or print uses.
Bringing the Brand to Life
To help visualize the brand in context, we created a series of mockups that showcase the logo in real-world applications. Whether embossed on textured stationery, displayed on architectural drawings, or printed across signage, the identity maintains its clarity and sophistication.
Conclusion
W2D Studio’s new identity is built on principles of timelessness, clarity, and intent.
Every aspect of the design, from typographic proportions to subtle geometric relationships, reflects the studio’s belief that great design is about more than aesthetics, it’s about meaning, balance, and precision.
